We Create Marketing Content That Connects With Your Audience
We Create Marketing Content That Connects With Your Audience
End Freelancer Headaches
Managing multiple freelancers can be frustrating. With publish you’ll have a dedicated team working for you and a dedicated account manager.
We Grow With Your Team
As we work with you we’ll learn more about your business & audience. We use these learnings to improve the content we create for you over time.
Scale Your Content Output
If you don’t have an internal creative resource or if your creative resource is often at capacity, we can help. We’ll help you scale your marketing output without restrictions.
Types Of Content We Create
Writing blog articles is often the base of an effective content marketing strategy. This is because an article gives you the opportunity to write in detail about a specific topic. You can also use media such as images, video and other content to back up your opinion.
And, Google wants to send people to the most useful and relevant result for their search term. So, if you can provide the best article on that topic it’s possible to rank well in the search engine results page. This will result in more traffic to your website, increased domain authority, brand visibility and more.
To write successful blog articles there are many things to consider. Such as the keywords your audience searches for, what do they want to learn and what you can write about. We also need to consider what it’s possible for your website to rank for. We’ll research your audience, the search engine results pages (SERPs) and your search engine competition. We’ll then build a strategy so that we’re creating effective articles for your business.
An ebook or white paper should be a high-value piece that goes in-depth on a specific topic. This can be great for people who want to learn about something in more detail than you would usually go into in a blog post.
This type of content is usually gated. This means that people need to fill in their name and email address to download it. Once people do this they will get the ebook and you’ll have their contact details in exchange. This means you can send this person further information on a similar topic and provide more value to them. The more value you can provide the more likely that person is to think about you when they are ready to buy.
Click the image to the left to view an ebook we created for Capital One.
An online guide is like an ungated ebook presented on a web page. Where an ebook is great as a lead generation piece, an online guide is great for attracting maximum visibility and traffic.
It’s a great idea to combine an ebook and an online guide. This means people can find the online guide through the search engines but they also have the option to download the ebook.
Online guides also often generate a good amount of backlinks. The reason for this is that an online guide is a high value, in-depth piece of content on a niche topic. This type of content is often linked to by others as a useful expert resource.
Creating original data can be one of the most successful content marketing strategies. The reason for this is that people are always looking for unique and up to date data to reference in their own articles. If you can be the source of this data then people will link to you. This builds your SEO profile and authority in the industry. This will help you generate more traffic and in turn more authority and traffic in the future.
As part of our service, we can develop surveys and ways to generate original research. We can then gather the data and create content to present the data to the world. We’ll help you use your original research in the most effective way to generate links, traffic, and leads.
By sending out useful content on a regular basis you’re building trust. This will also keep your brand in the mind of the prospect.
When you work with us we’ll plan out your email nurture sequence for every item of downloadable content. We’ll then create the copy and graphics required for each email.
An explainer video is the perfect way to get your message across in an interesting and engaging way. They are also excellent for improving conversion rates, customer education, support and training. In fact, video is so versatile that it can be used successfully at all stages of the marketing funnel.
We have a particular expertise in creating high-quality explainer videos. Our team along with our sister brand Wyzowl have created over 2,500 explainer videos for companies worldwide. In fact, Wyzowl pioneered creating fixed price, fixed turnaround, all-inclusive service explainer videos back in 2011. Needless to say, we have the expertise to make sure the videos we create for you are a success.
Interactive content such as videos, websites, and infographics let the viewer decide what they want to see. No longer do people have to view content in a linear way. Now the viewer can decide the most important content and view it instantly.
We can create interactive content where the viewer can decide what they see, buy products and complete forms. The result of this is more engaging content for the viewer and a higher success rate for you.
Our Strategy Or Yours?
When the team at Publish explained the way they approach content marketing, it sounded perfect for our needs. We had been struggling to produce consistent content and make it pay so their service seemed ideal. As with any new agency there was a nervousness, but as soon as we started to receive their work I was confident that we had made a good choice. Their efficient project management system makes communication straightforward, they are very transparent from a commercial perspective and what’s most important is the quality of the content; copy and design quality is high. Creative, professional and thorough.
Jonathan Kitto – Regional Marketing Manager UK&I
Why Work With Publish?
All The Skills Without Adding Headcount
We'll Nail Your Brand & Tone Of Voice
One Fixed Point Of Contact
We Constantly Learn About Your Audience
A Content Marketing Service Tailored To Your Needs
The Right Fit
We work best with clients who fit the following profile:
You have a dedicated internal marketing resource
You’re already creating marketing content
You have a content promotion budget
You’re looking to scale your content marketing output
You’re looking for a dedicated team of creatives to work with
If this sounds like you then we’d love to chat!
Want to see how we can help your business?
Click the button below and we’ll provide an audit of your current content and a competitor analysis. This will help you understand the opportunities in your niche and what you need to do to take advantage of them. FREE for a limited time.