The Content Islands Framework
We created the Content Islands framework to give structure to the content creation process. The framework provides a way to generate repeatable results from inbound marketing.
How To Use The Content Islands Framework
Before You Begin
To use Content Islands you should be ready to start the creation of content.
You’ll also need to decide on a topic of interest for your first island. This topic should be something related to your product or service. For example, if you are a video production agency you might choose a topic that people commonly use videos for such as “Training”. If you manufacture premium headphones you might choose “Fitness” as your topic. This will be the focus for all content within each island you create.
Your Island Content can also be known as a conversion piece, since you’re converting anonymous users into leads when they hand over their contact details.
When you have created your island content you should create a landing page with a description of the content and a form. Your aim is to get people to complete the form so you get their contact details and they get a copy of your island content.
It includes items such as blog articles, social media posts, infographics, guest posts, videos etc. The aim with your feeder content is for people to find it online, enjoy it and then be directed towards your high value island content and download it.
Your feeder content should be the type of content that people can get value from long term. So if they found it online today or in a years time they would get the same value from it. This will make sure your feeder content continues to generate long term traffic to your island.
In content terms, this means nurturing your leads to find out what their interests are, providing more relevant content, helping them buy the right products and providing supportive after sales. The aim is to make the experience so good that they tell their friends. This is commonly done using email nurture sequences through your email marketing or marketing automation software.