Plug Our Content Into Your Client's Inbound Marketing Strategy

We're NOT a full mix marketing agency. We focus on one core skill; content creation, working with agencies who need a partner to create amazing content for their clients. When you combine our content creation skills with your strategy, good things happen. It’s a winning formula!

How We Work With Agencies

We can be as involved (or as distant) as you would like us to be with your clients. If you'd like us to work with them directly, we're happy to do so. This method provides the best results. However if you'd prefer to work on a white label basis – where we don't speak with your clients at all – we can do that too. They don’t have to know we exist!

Discovery

At the start of every project or engagement we’ll arrange a kick off call so we can discuss the client or project in detail. It’s important for us to understand the clients requirements, style, tone of voice and preferences.

Planning & Research

We’ll research the clients audience and competitors. We’ll also research the types of content that have performed well in the industry and around the specified topics. We’ll then create a plan for each piece of content.

Content Creation

Our team is made up of copywriters, designers, illustrators and animators. We’ll allocate the best team to each piece of content. We’ll create each piece of content from scratch to match your clients brand and style. 

Tracking

If required we can set up tracking for each piece of content. We can set up UTM tracking codes, marketing automation journeys, landing pages, Google Analytics & more. We can report on everything from traffic to conversions & revenue.

One Off Pieces or Full Content Strategy

We can create single pieces of content for your clients as they require them, or we can work with them on a full strategy.

One Off Content

One Off Content

Looking for one-off, ad-hoc content creation? No problem! We're more than happy to work with you and your clients on a piece-by-piece basis, as and when required. We can work to specified deadlines to fit in with events or launch dates.

Types of content we can create include; ebooks, white papers, infographics, slide decks, explainer videos, demo videos, social media graphics, blog articles, guest posts and more.

Got an idea for a piece of content? Get in touch with us. We’d love to hear about your clients requirements and create their next piece of killer content.

Content Islands Strategy

Full Content Strategy

In our experience, great content is as much about planning and promotion as it is about design.

That's why we devised our content creation framework, Content Islands – a strategic model geared towards content that gets repeatable results.

Working with us using the Content Islands framework, we work in 4 month sprints which include the creation of gated content, nurture sequences and feeder content to promote and drive traffic. We can also use our marketing automation system to track the performance of each component if your clients if you wish. We'll set up access to all systems and metrics for us, you and your client.

Types Of Content We Can Create

We Can Create It’s important that every piece of content we create has a goal. This allows us to track the actions a person takes after reading or viewing the content and means we can track it’s success. We can create content that has the following goals.

Explain

Content To Explain

This is content designed to introduce a concept, product or service. It could be a video, ebook, white paper, slide deck or blog article.

Support

Content To Support

This type of content will help people understand how something works more effectively. It could be a video, an ebook, a white paper, slide deck or a blog article.

Drive Traffic

Content To Drive Traffic

This content is positioned on a website, search engine or social media and is designed to generate visitors to your website. It could be a blog article, guest post, social media graphic, video or static advert.

Educate

Content To Educate

This type of content will help someone learn skills, tricks and processes. It could be an ebook, white paper, blog article, slide deck or video.

Generate Leads

Content To Generate Leads

This valuable and comprehensive type of content will convert people from visitors to leads by capturing their contact information. It could be an ebook, white paper, report or webinar.

Nurture

Content To Nurture

This type of content will move people through their buying journey with your brand. This type of content could be an email, an ebook, white paper, case study, video, slide deck, report, spec sheet or blog article.

Contact Us

Are you looking for a partner to create content for your clients? We’d love to chat with you to understand more about how we can help. Complete the form below and we’ll be in touch within 1 business day.