As a small to medium business, you probably already know how effective content marketing is in generating traffic, leads and happy customers. The problem? You're short on time and resources to create it. That’s where we come in! You can think of us as an extension of your own team – and we're on hand to help you, every step of the way.
So how do we do it? It's simple we designed our 4-step process helps ensure our partnership runs smoothly.
At the start of every project we’ll arrange a kick off call so we can discuss the the campaign, island or project in detail. It’s important for us to understand your requirements, goals, brand guidelines, style, tone of voice and preferences.
We’ll research your audience and competitors, as well as the types of content that have performed well in your industry and on your topic. We’ll then create a plan for each piece of content and work with you to make sure this plan is perfect.
Our team is made up of copywriters, designers, illustrators and animators. We’ll allocate the best team to each piece of content, creating each piece of content from scratch to match your brand and style.
If required we can set up tracking for each piece of content. We can set up UTM tracking codes, marketing automation journeys, landing pages, Google Analytics & more. We can report on everything from traffic to conversions & revenue.
Whether you simply need us to create a beautiful piece of content – or manage your full content marketing strategy – we're ready to deliver for you.
Looking for one-off, ad-hoc content creation? No problem! We're more than happy to work with you on a piece-by-piece basis, as and when you need it. We can work to specified deadlines to fit in with events or launch dates.
Types of content we can create include; ebooks, white papers, infographics, slide decks, explainer videos, demo videos, social media graphics, blog articles, guest posts and more.
Got an idea for a piece of content? Get in touch with us. We’d love to hear about your requirements and create your next piece of killer content.
In our experience, great content is as much about planning and promotion as it is about design.
That's why we devised our content creation framework, Content Islands – a strategic model geared towards content that gets repeatable results.
Working with us using the Content Islands framework, we work in 4 month sprints which include the creation of gated content, nurture sequences and feeder content to promote and drive traffic. We can also use our marketing automation system to track the performance of each component if you wish.
It’s important that every piece of content we create has a goal. This allows us to track the actions a person takes after reading or viewing the content and means we can track it’s success. We can create content that has the following goals.
This is content designed to introduce a concept, product or service. It could be a video, ebook, white paper, slide deck or blog article.
This type of content will help people understand how something works more effectively. It could be a video, an ebook, a white paper, slide deck or a blog article.
This content is positioned on a website, search engine or social media and is designed to generate visitors to your website. It could be a blog article, guest post, social media graphic, video or static advert.
This type of content will help someone learn skills, tricks and processes. It could be an ebook, white paper, blog article, slide deck or video.
This valuable and comprehensive type of content will convert people from visitors to leads by capturing their contact information. It could be an ebook, white paper, report or webinar.
This type of content will move people through their buying journey with your brand. This type of content could be an email, an ebook, white paper, case study, video, slide deck, report, spec sheet or blog article.
Are you looking for a partner to create content for your business? We’d love to chat with you to understand more about how we can help. Complete the form below and we’ll be in touch within 1 business day.