We Create Content To Fuel Your Inbound Marketing Strategy

As a small to medium business, you probably already know how effective content marketing is in generating traffic, leads and happy customers. The problem? You’re short on time and resources to create it. That’s where we come in! You can think of us as an extension of your own team – and we’re on hand to help you, every step of the way.

How We Work

So how do we do it? It’s simple we designed our 4-step process helps ensure our partnership runs smoothly.

Discovery

At the start of every project we’ll arrange a kick off call so we can discuss the the campaign, island or project in detail. It’s important for us to understand your requirements, goals, brand guidelines, style, tone of voice and preferences.

Strategy

We’ll research your audience and competitors, as well as the types of content that have performed well in your industry and on your topic. We’ll then create a plan for each piece of content and work with you to make sure this plan is perfect.

Content Creation

Our team is made up of copywriters, designers, illustrators and animators. We’ll allocate the best team to each piece of content, creating each piece of content from scratch to match your brand and style.

Tracking

If required we can set up tracking for each piece of content. We can set up UTM tracking codes, marketing automation journeys, landing pages & more. We’ll work with your team to understand how our work is performing.

One Off Pieces or Full Content Strategy

Whether you simply need us to create a beautiful piece of content – or manage your full content marketing strategy – we’re ready to deliver for you.

One Off Content

Looking for one-off, ad-hoc content creation? No problem! We’re more than happy to work with you on a piece-by-piece basis, as and when you need it. We can work to specified deadlines to fit in with events or launch dates.

Types of content we can create include; ebooks, white papers, infographics, slide decks, explainer videos, demo videos, social media graphics, blog articles, guest posts and more.

Got an idea for a piece of content? Get in touch with us. We’d love to hear about your requirements and create your next piece of killer content.

Full Content Strategy

In our experience, great content is as much about planning and promotion as it is about design.

That’s why we devised our content creation framework, Content Islands – a strategic model geared towards content that gets repeatable results.

Working with us using the Content Islands framework, we work in 4 month sprints which include the creation of gated content, nurture sequences and feeder content to promote and drive traffic. We can also use our marketing automation system to track the performance of each component if you wish.

Types Of Content We Can Create

It’s important that every piece of content we create has a goal. This allows us to track the actions a person takes after reading or viewing the content and means we can track it’s success. We can create content that has the following goals.
Content To Explain
This is content designed to introduce a concept, product or service. It could be a video, ebook, white paper, slide deck or blog article. The more people understand your product or service the easier it will be for them to make a buying decision.
Content To Drive Traffic
This content is positioned on a website, search engine or social media and is designed to generate visitors to your website. It could be a blog article, guest post, social media graphic, video or static advert.
Content To Generate Leads
This valuable and comprehensive type of content will convert people from visitors to leads by capturing their contact information. It could be an ebook, white paper, report or webinar.
Content To Support
This type of content will help people understand how something works more effectively. It could be a video, an ebook, a white paper, slide deck or a blog article.
Content To Educate
This type of content will help someone learn skills, tricks and processes. It could be an ebook, white paper, blog article, slide deck or video.
Content To Nurture
This type of content will move people through their buying journey with your brand. This type of content could be an email, an ebook, white paper, case study, video, slide deck, report, spec sheet or blog article.

Contact Us

Complete the form below and we’ll be in touch.
We’d be happy to send you more relevant content examples, discuss strategy or provide pricing.